Visual text; Naming
Word/s that identify things, whether it be a person, an object, or a place. E.g. The little card next a piece of art in the gallery, not only has the name of the artist but the title (name) of the piece as well.
Visual text; Describing
The use of words to convey the visual appearance of something. The word choice is often decided by the audience, as descriptions require a very delicate balance of interests. Social and cultural connections also help decide what manner of descriptive response is appropriate.
Identifying a person, object or place in a particular period of time and place. This often helps to build a sound understanding which contributes to a higher level of appreciation.
Worldview in relation to the audience; Visual Culture
The relationship between the visible and the invisible side of the world builds a visual culture, literally translated, a culture of the visual world. As the audience can only assemble a world view which is consistent with what we understand and experienced, thus leaving out the hidden side of culture.
Clarke, Michael. “Language and Meaning.” Verbalising the Visual: Translating Art and Design into Words. Lausanne, Switzerland: A V A Publishing, 20007. 23, 25. Print. 15/03/16.
Mirzoeff, Nicholas. “Introduction”. How to See the World. London: Pelican. 2015. 15/03/16.