Bus stops are a designated place where a bus may stop, usually marked by a sign. They also often provide comfort and shelter for those on the daily commute to/from work, school, etc.
The first ever recorded bus stop was in Bishops Stortford, England 1890 since then bus stops have come a long way, thanks to technology and design, they’re more accessible and relatable information is readily available. The wear and tear of the bus stop and the graffiti in and around often tells a story about the previous occupants, this includes the occasional carving in the bench or the scratching in the glass. Advertisements are of abundance in bus stops generally, in particular, fast food advertisements. Assuming, the commuters are on a tight schedule and live relatively busy lives, fast food may appeal to them more purely because its “fast”. The trend of fast food advertisement is rapidly climbing as competition rises and society moves more towards easy and on the go living.
These advertisements are connected to their brands and us, the audience. Advertisements create a sense of need for the product on display, by advertising it in good light, the audience is drawn in.
With all advertisements in public spaces, there are invisible barriers. The fast food advertisements exclude, people who do not eat fast food and people who may not be able to afford the luxury of it.
Taranaki St. bus stop outside Briscoes – Front
Taranaki St. bus stop outside Briscoes – Back
In order for an advertisement to be successful, it must take into consideration the visual language being spoken, the bus stop advertisements used colour, leading lines, bold and clear typefaces in their slogans and logos to draw passer by’s in. They all had a clear focal image, whether it’s the chicken fries, a Coca-Cola smile, or a cruise ship, the message remains clear.
A lot of factors are taken into consideration when advertising, the popularity of the location, the proximity to the subject e.g. Burger King, but the most important factor is the type of people who pass through and the minority of people. Depending on the type and minority, advertisements change. Taranaki Street, for example, is used most often by uni students, where Manners Street is used mainly by those heading into the central business district. Manners Street bus stop features advertisements about get away holidays, it’s fair to say the advertisement is more directed at the locals of Wellington rather than students or tourists.
Manners Street bus stop advertisement