Entirely graphic, no words present, the universal medium of the image is used here. A controversial subject of a gun in a man’s hands above a crowd. The composition of two images directly below each other, puts into question how do you read this piece? The logical way for me is downwards, but here the exhibition is open to everyone and everybody else’s viewpoints.
Every lightbox is made out of the same materials, however, every lightbox does not say the same thing. “Romance” was created in a hope to mirror our “pixel” based lives. These two images were a TV broadcast.
Sitting in relation to other objects and places, the lightboxes stand outside the theatre. A place where everything is live and the experience is first hand, unlike television broadcasts. Ironic really.
Attitudes towards graphic images of conflict are never the most grateful. Some may have found this offensive, but the sobering reality of our world is that there is a lot of conflict going on. Shepard helps the bring the issue into the spotlight, by exhibiting this piece, he raises awareness in a non-violent but effective way.
Bus stops along Taranaki Street and Manners Street VS. Courtenay Place Lightboxes
The bus stops and light boxes are both in very public locations, a lot of foot traffic passes through them on a daily, perhaps even around the clock. Unlike some places, both are free and open 24/7, they provide somewhere to sit and rest as well as a bit of eye candy. As both places are graphic, they are able to communicate easily without any barriers e.g. the language barrier.
The underlying messages of the two are different as well as the purpose, bus stops are there as part of a journey to point A to Point B, not a leisurely act. Unlike, taking a trip out to see the Lightboxes “Romance” where you see an art exhibition. Bus stop advertisements often are only of advantage for the business’s profits, whereas the Lightboxes are there to encourage reflection of one’s environment.
” The light boxes encourage people to reflect on this environment, even if just for a minute.” Wellington City Council on Courtenay Place Park Lightboxes. Web. 16.03.16.
Eight 3m-high steel frames and glass LED boxes sit in the park. Putting aside the traditional white blank gallery walls, the light boxes create a highly public exhibition area, where everyone can experience the exhibit without the structures and rules of a gallery, it opens up a new way of experiencing art.
Bus stops are a designated place where a bus may stop, usually marked by a sign. They also often provide comfort and shelter for those on the daily commute to/from work, school, etc.
The first ever recorded bus stop was in Bishops Stortford, England 1890 since then bus stops have come a long way, thanks to technology and design, they’re more accessible and relatable information is readily available. The wear and tear of the bus stop and the graffiti in and around often tells a story about the previous occupants, this includes the occasional carving in the bench or the scratching in the glass. Advertisements are of abundance in bus stops generally, in particular, fast food advertisements. Assuming, the commuters are on a tight schedule and live relatively busy lives, fast food may appeal to them more purely because its “fast”. The trend of fast food advertisement is rapidly climbing as competition rises and society moves more towards easy and on the go living.
These advertisements are connected to their brands and us, the audience. Advertisements create a sense of need for the product on display, by advertising it in good light, the audience is drawn in.
With all advertisements in public spaces, there are invisible barriers. The fast food advertisements exclude, people who do not eat fast food and people who may not be able to afford the luxury of it.
Word/s that identify things, whether it be a person, an object, or a place. E.g. The little card next a piece of art in the gallery, not only has the name of the artist but the title (name) of the piece as well.
Visual text; Describing
The use of words to convey the visual appearance of something. The word choice is often decided by the audience, as descriptions require a very delicate balance of interests. Social and cultural connections also help decide what manner of descriptive response is appropriate.
Identifying a person, object or place in a particular period of time and place. This often helps to build a sound understanding which contributes to a higher level of appreciation.
Worldview in relation to the audience; Visual Culture
The relationship between the visible and the invisible side of the world builds a visual culture, literally translated, a culture of the visual world. As the audience can only assemble a world view which is consistent with what we understand and experienced, thus leaving out the hidden side of culture.